Eat & Chill

Industry - Restaurants

Overview

The shift to the digital landscape has changed traditional lifestyles. In today’s modern era, consumers prefer to order food rather than dine in which means you are missing a huge chunk of your target audience if you do not have an online presence.

Eat & Chill identified this emerging opportunity and planned to start an online business where they connect restaurants and diners to potential customers. Therefore, they reached out to CGT for our app development services.

How We Helped Eat & Chill’s online business success?

Eat & Chill understands the digital environment and changing customer dynamics. They wanted an application that not only connects users with their desired food restaurants but they were looking for a team of experts who can develop an app, maximizing user engagement and satisfaction.

When our experts learned about this new project, they were up for another challenge. They bring innovative ideas to the table that can help to increase user engagement. Our developer's technical capabilities and the designer’s creativity played a huge role in creating this application.

Challenges

We had to integrate a vast network of restaurants, delivery partners, and customer orders while maintaining operational efficiency, accessibility, and an easy order booking process which was a big challenge. Moreover, we had to ensure a user-friendly interface so users could easily browse restaurants, view menus, customize orders, and track deliveries.

With the intense competition in the online food industry, it was a significant challenge to incorporate unique features to facilitate order customization and an easy checkout process. We develop algorithms to facilitate personalized requests such as extra toppings or special instructions while maintaining privacy and user security. We also implemented visuals and graphics to enhance the overall user experience.

Solution

We designed an advanced management system by incorporating algorithms for delivery routes and integrating the latest technologies to optimize real-time updates. We made a simple sign-in process for potential users and restaurants by allowing them to use their emails, phone number, and social media accounts. We implemented standardized APIs and industry best practices to secure data exchange and payment transactions.

Moreover, we made a simple layout with advanced search filters to allow users to search for their desired cuisines. We made sure the application was easy to navigate so users could explore a variety of restaurants. We further incorporated features like special dietary requirements, additional toppings, spice levels, or any other special instruction to meet customer demand. Our designer added engaging visuals and graphics to enhance the user experience.

1 User Engagement

User engagement is an essential element for the success of an online application. Our designers ensure the pricing and meals are visible by using the appropriate background, font size, and color. We incorporated the following features for a positive user experience.

  • Personalized Recommendations
  • Gamification Elements
  • Loyalty Programs
  • Special Occasion Offers
  • Push Notifications and Alerts
  • AI-Powered Assistant Tools

2 Order Booking & Processing

We minimized the order booking processes to provide flexibility and convenience to the users. We added the following features to optimize performance and increase efficiency.

  • Menu Browsing
  • Favorites and Order History
  • Scheduled Orders
  • Multiple Payment Options
  • Real-Time Order Tracking
  • Order Confirmation and Notifications

3Discounts & Promotions

We prioritized deals and discounts so users could not miss free or discounted meals. We created a separate section for promos and discounts and ensured these promos are visible on the user’s home screen. We incorporated the following features to encourage users to explore more restaurants and make cost-effective choices.

  • Deal of the Day
  • Discount Coupons
  • Bundle Offers
  • Exclusive Restaurant Partnerships
  • Seasonal and Occasional Promotions

Results

Eat & Chill was a record-breaking application that generated tremendous results. Soon after it was launched, it created hype on all social media platforms. We track the sales and generate a report of sales analytics to review the app’s performance which was excellent, considering the competition and emerging technologies. We monitor the app’s performance and offer customer support to our clients for managing the application.

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